Tuesday 3:30
–4:15pm
Level 2, Room C3
Lands’ End – Elevating an Iconic Company Into a Meaningful Global Lifestyle Brand
Executive Vice President and Chief Marketing Officer
Lands’ End

Lands’ End, like many companies, is navigating the rapidly changing retail landscape while working to reinvigorate and elevate the brand.  Over the past 50 years, Lands’ End has developed a reputation of offering timeless style, high quality, honest value and world-class customer service.  With a forward-looking goal to grow the classic American company into a meaningful global lifestyle brand--while still remaining true to the company’s core customers and DNA--Lands’ End has redefined its catalog strategy, launched new sub-brands, revisited its storytelling roots and expanded the brand’s global awareness.   
 
Come learn more about this incredible transformation.
 
Learn to:

  • Remain true to loyal customers while simultaneously welcoming new customers.  
  • Engage with the customer in a meaningful and authentic manner across every channel.
  • Develop a reputation as a socially-conscious brand dedicated to philanthropy and raise awareness on important issues.