Lands’ End, like many companies, is navigating the rapidly changing retail landscape while working to reinvigorate and elevate the brand. Over the past 50 years, Lands’ End has developed a reputation of offering timeless style, high quality, honest value and world-class customer service. With a forward-looking goal to grow the classic American company into a meaningful global lifestyle brand--while still remaining true to the company’s core customers and DNA--Lands’ End has redefined its catalog strategy, launched new sub-brands, revisited its storytelling roots and expanded the brand’s global awareness.
Come learn more about this incredible transformation.
- Remain true to loyal customers while simultaneously welcoming new customers.
- Engage with the customer in a meaningful and authentic manner across every channel.
- Develop a reputation as a socially-conscious brand dedicated to philanthropy and raise awareness on important issues.