Tuesday 4:30
–5:00pm
EXPO Hall, EXPO Stage
Beyond the Meme: How to Reach Millennials
Senior Associate
PwC Advisory
Account Supervisor
OgilvyOne Worldwide

The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Go “beyond the meme” to understand the real behaviors and motivations of this key demographic. Using their experiences in retail, strategy and marketing, these young gun millennials will highlight relevant research and share examples of meaningful millennial engagement to spark ideas, strategies and action. This highly visual presentation will break down leading practices to help bring you greater results.

Learn to:

  • Guide millennials to your product, service or brand across any touchpoint in the omnichannel journey.
  • Leverage social networking platforms for conversational commerce with shoppable ads and posts.
  • Create personalized experiences to foster loyalty and create connectivity.